AI in e-commerce: when it chooses for us… who bears the responsibility?
AI has slipped into every stage of the purchasing journey: instant recommendations, intelligent filters, automated comparison tools, conversational engines…And with the arrival of Atlas, OpenAI’s browser capable of observing, remembering, and suggesting, the line between assistance and automated decision-making is thinner than ever. But one essential question remains:👉 When an AI influences a consumer’s choices, […]